Overview
Channels
Audience snapshot
Campaigns
Automations
recurring programmed sends
Journeys
multi-step programmes a contact walks — drawn on the canvas
Inbox
two-way conversations across SMS and WhatsApp, with opt-out and handoff guardrails built in
Pick a conversation.
New inbound messages land here as the bridges push them in.
New inbound messages land here as the bridges push them in.
Channels
live bridge and SMTP health, per-number usage, kill switches
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Analytics
sends, outcomes and reasons — 'sent' means channel-accepted; see Definitions
What the numbers mean
- Sent
- the channel (bridge or SMTP host) accepted the message; not proof it reached a handset or inbox.
- Acceptance rate
- sent ÷ (sent + failed); called delivery rate only where receipts exist.
- Delivered / read
- bridge receipts, where the channel reports them.
- Opened
- the tracking pixel loaded; image-blocking clients undercount, scanners overcount — treat as approximate.
- Skipped
- deliberately excluded (consent, suppression, guardrails, caps, dedupe) with the reason recorded.
- Failed
- attempted and refused.
Daily volume sent and failed per day, by channel
Detailed reports each loads on demand
Why sends were skipped
Why sends failed
Campaign funnels audience → sent, per campaign
Affiliates
earnings, active players and player lists per linked affiliate agent, read from Lion Affiliates — each brand in Admin → Brands is one agent